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Find Your Locker without Remembering Its Number

A useful mistake with a backpack.

A List of Words and Phrases to Remove from Your Marketing Copy

Exclusive, award-winning, high-touch, and more.

The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

A common split testing misstep, and a solution.

The 'Real-Real' of Biographies

The 80-character bio of painter Fred Einaudi.

Adventures in Finding a Craigslist Roommate

Three listings.