A List of Words and Phrases to Remove from Your Marketing Copy
24 May 2014Status: WIP
If you admire inventions such as footwear, electricity, or shelter, then I suggest removing the following list of words and phrases from your marketing/web/product/app copy.
It’s the least you can do.
- Award-winning
- High-touch
- All-in-one
- [occupation]-recommmended (e.g. dentist-recommended; mommy-recommended)
- [integer] out of [integer] [plural noun] [verb] [product/service name] (.e.g. 4 out of 4 dentists recommend)
- Exclusive
- Game-changing
- High-performance
- Reinventing
- Disrupting
- Next-gen
- Fundamentally changing the way [noun] is done
- Turnkey
- Pain-free
- Revolutionary
- [product] has turned [industry] on its head
- Unheard of
- One of a kind
- Heavy-duty
- Vintage
- Rare
- Stunning
- Staggering
- World-famous
- World-renowned
- High-quality
- Season’s hottest
- Ultimate
- Great
- Excellent
- Bespoke
- Distinctive
- Top choice
- Beautiful
What am I missing?